I can't over-emphasize the importance of aligning your business strategy and re-focussing to incorporate a seamless integration with emerging markets. I have been reading and watching with interest the different discussions on the pros and cons of investing or doing business with the BRICS countries and other emerging markets but I was so excited when I read this report from BT Global Services - global service provider that has refocussed itself to play in the global market. They commissioned a research to find out what the CEOs of large organizations know about BRICS and other emerging markets, you'll be shocked at the results!
Read the full report at http://www.btglobalservices.com/business/global/en/business/collaboration/BRICS.html
If you think the cost of acquiring knowledge to understand and navigate these markets successfully is too high, if you consider the cost of the risks and you say its not worth it, then calculate what the cost of ignorance and in-action will be in the next 20 years…that’s if you're still in business!