Monday 9 July 2007

So much has been said on the emergence of BRICS (this is an acronym for Brazil, Russia, India, China and South Africa) and the continuos emphasis on shifting our consciousness to know that if we refuse to integrate with these emerging economies, then the future can be bloom and gloomy for most global companies.

To those who desire to turn their dreams to gold, to those who are seeking a worldwide market for their products / services, to those who are seeking high growth investment vehicles or instruments, then look to BRICS. It is no longer news that very large capitalised US companies have not been perfoming consistently in the past 10 years. Some gurus are optimistic of a come back...but I just think most of them 'value traps' (tremendous business valuation but major economic and business fundamentals is shifting).

In the next few weeks I will be giving you some insights into these countries / economies and how you can position yourself and your business to integrate seamlessly with these tremendously huge economies and secure a future for your company and its stakeholders.

Read Investing in BRICS Thesis - A Brief Overview to give you a foundation of what I will be sharing mostly on this blog.

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